Empowering
Purpose- Driven
Startups
Transforming Rural Livelihoods with Daily Gurus
A success story from Kotagiri, Nilgiris District of Tamil Nadu
ABOUT THE CLIENT
DailyGurus is a purpose-driven startup on a mission to uplift rural livelihoods by building fair, transparent, and tech-enabled market access for small and marginal farmers.
THE OPPORTUNITY
As part of their agri-accelerator journey with i47, DailyGurus aimed to expand into the Nilgiris region, a community-rich area with immense untapped agricultural potential.
OUR ROLE
i47’s key contributions included:
- Strategic mentorship
- Visibility enhancement & on-ground execution of the launch event
- Stakeholder alignment with tribal groups & government bodies
HIGHLIGHT EVENT
Leveraging the Inauguration of DailyGuru’s New Processing Unit at Masakal – Kotagiri, Nilgiris. I47 played a pivotal role in ensuring:
- Hosted 70+ tribal & marginal farmers and gave them confidence with the related connections of Government authorities
- Established deeper connect with the community by connecting with Tribal heads and departmental officers
- Built trust through community-first engagement
- Aligned with local associations & authorities for greater integrity
- Set foundation for ethical sourcing in the region
IMPACT
Impact of i47 on DailyGurus’ Mission to Empower Farmers
- i47 played a pivotal role in deepening DailyGurus’ connection with the farming community, bringing the brand meaningfully closer to the hearts and minds of farmers as the game plan was a crowd puller
- Amplified DailyGurus’ visibility among local authorities and government stakeholders- a direct relational connect
- Strengthened the credibility and reach of the DG initiative, paving the way for institutional support and recognition as it increased the reliability
- Strategically positioned DailyGurus as a reliable partner in the farmer’s entrepreneurial journey, which imprinted the name of DG in the minds of small and marginal farmers
- i47 continues to work closely with DailyGurus to identify key areas of improvement – starting with critical inputs on technological upgradation, laying the groundwork for strategical/systemic change and creating lasting impact on the economic conditions of the farming community
IMPACT OF DG ON THE COMMUNITY
- Improved income for 100+ local farmers by 15%
- Enabled stable employment for over 20 rural women from this unit alone
- Established trusted brand presence in a high-potential rural area
- Provided a scalable model for other under-served geographies
NEXT STEPS
i47 continues to support DailyGurus as they replicate this inclusive growth model step by step in South India first and inch ahead in the coming days.
Get in touch with us to know how you can scale; how you can go global with i47